HOW TO CREATE A BRANDING KIT

Okay, I’ll be the first to admit that I’ve gone through many, many different ideas when it comes to brand, branding, brand identity and design. I’ve tried on so many different hats. I finally settled on being myself and making choices that align with who I really am and not who I am trying to be.

So I can confidently say this: pick something and stick to it. Think about Coca Cola, Netflix and Apple. Do you think that they would be as memorable if they changed their font and colours every week, because they felt like it? Think of the images and video associated with Quicksilver, Woolworths or Volkswagen? They may vary but they’ll almost always be vetted against the brand identity to ensure consistency. That’s why we associate so strongly with certain brands, for example I am a Typo person. I don’t scrapbook or use glitter pens, but there’s something about their marketing, products and store layout that I adore. The dark wood, vintage typewriters in the windows and faux-leather bound journals – it all speaks to me. They know their brand.

Enough about me. Let’s talk about you and your brand. I always recommend starting this process with a Pinterest board (although you can create a folder on your PC and download pics, fonts etc.) The important thing is to get the creative process underway to find out what you like and what you don’t like. Don’t hold back, you can always refine later. Then…

WHAT IS A BRANDING KIT?

A brand kit is the capsule wardrobe of your brand. It’s a short, visual guide for your brand identity and a quick reference of logos, colours, fonts & messaging. Usually, brand kits are provided and shared as PDFs or printable documents – well laid-out and easy to digest. Your brand kit can be shared with your staff, key partners etc. and the idea of a brand kit for me is to keep me in check, so I don’t use what I feel like on the day and throw the brand out with the dishwater 😉 

YOU MIGHT ALSO LIKE PODCASTS FOR PRODUCTIVITY

WHY DO YOU NEED A BRANDING KIT?

Let’s follow the journey of your business. You started your business 15 years ago. In those days, you printed brochures and business cards, and probably had a website. Someone designed your logo, printed your business cards and brochures and someone else developed your website. Now, fifteen years later, you no longer have a high-resolution version of your logo. It’s been stretched and resized to fit the latest social media platform, your website doesn’t even feature your logo because someone told you it’s all about the images, and you can’t even remember who the original web designer was? Sound familiar?  A brand kit (and it’s never too late to build one) ensures consistency across all channels, digital and print, and that all communications (ads, website, social media etc.) are accurate and reflect your brand.

HOW TO BUILD YOUR BRAND KIT?

Here’s a step-by-step guide from Canva.com or, if you think you need help, please get in touch. I do love to put together a branding kit!

 

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