Have you just spent five minutes on Facebook that turned into half an hour? Or did you take out your phone, go onto Instagram and forget why you took out your phone in the first place? You’re not alone. Studies have shown that the average person touches their phone 2617 times a day. That’s right, over 2000 times! Could you tell me what you did any of those times?

Now, we’re all entitled to a little down time in the black hole of social media but, if you’re looking to be a bit more productive while waiting for your next meeting or for the kettle to boil, here are some suggestions:

  1. Check your business inboxes on Twitter, LinkedIn, Facebook & Instagram: I often see businesses not monitoring their inboxes and missing opportunities on an almost weekly basis. Apps to install to simplify this if you’re on the move: Facebook Pages Manager app, Twitter, Instagram & LinkedIn apps.
  2. Monitor business hashtags on Twitter & Instagram: your customers and potential customers could be using your hashtag, your regional hashtag or a relevant topic. Take just a few minutes to like or comment. For example, search #destinationwedding #gardenroute #wellness and join a conversation or two. The point of social media is to be social 😉
  3. Take in some key insights from powerful books on the Blinkist app. Just a few moments could change an awful lot, give the app a try.
  4. Review your emails from the past week. We all get far too many emails and many of them are read and flagged to respond to later. And that later never comes, because new emails arrive and we keep moving forward. Take a few moments to scan your emails from the past week and respond to or action anything that you’ve missed. If you do this every week, you’ll never be behind on your emails again.
  5.  Do something for you. Put your phone down and make a cup of tea, listen to a favourite song, jot down those ideas that have been flying around in your head, do some stretches. Put a timer on and don’t pick up your phone at all during that time.

We all want to make the most of our time. To save you some and bring you inspiration, I have created The UPSIDE down mailer (with a possible podcast to follow) to ensure that you’re making the best use of your time to successfully market your business and free yourself up for a happier, calmer working life.